Content & Brand Guidelines

These guidelines help maintain a consistent, elevated brand experience while allowing your personal style to shine.

Brand Tone & Aesthetic

Our brand is:

• Luxury, boutique, and approachable

• Clean, confident, and warm

• Rooted in self-care, not trends

Visual style:

• Soft, natural lighting

• Clean backgrounds

• Neutral or earthy tones

• Minimal clutter

What to Highlight

When creating content, focus on:

• Texture and application

• Daily rituals or routines

• Ingredient callouts (non-medical)

• How the product fits into your lifestyle

What to Avoid

Please do not:

• Make medical or healing claims

• Claim products treat or cure conditions

• Compare our products negatively to other brands

Approved Hashtags

Use a combination of:

#phatbathandbody #naturalskincareredefined #LuxurySkincare #NaturallyRadiantSkin #SelfCareRoutine #GlowWithMe #skinambassador

*Any additional hashtags require prior approval before use